Following Chrysler's takeover of SIMCA, it was decided that either Projet 929 or Whitley's C Car project would become Chrysler Europe's definitive large car. In the end, Chrysler's management decided that the British effort was the preferable option and so, cancelled Projet 929. However, the engineering of C Car was taken over by the French, which alienated Rootes engineers anyway. SIMCA engineers had also been alienated by the cancellation of Projet 929 in the first place...
929 XA: SIMCA's in-house style was pleasing, if a little anonymous... overtones of PSA's later Peugeot 604 perhaps?
929 XB: This was Bertone's effort - a derivative design, but quite pleasing and characterful nontheless.
929 XC: Chrysler Detroit's proposal represented a simple downscale of current American thinking...
Pictures kindly suppled by Roy Axe.
Rootes Group cars including Singer, Sunbeam, Hillman, Humber, SIMCA, Chrysler Europe, and more!