C180 / SIMCA 1610 Cars

Chrysler Europe's first attempt at a pan-European car was met with a lukewarm reception. The C Car concept was scuppered in the UK because it wore the wrong badge; equally so in France, where it was marketed as "An American in Paris"...

The Development Story

Here is the story of how the Chrysler 180 / SIMCA 1610 was conceived, and what happened during its production life...

Enter Chrysler 180/Simca 1610 Development

C Car styling proposals

The idea of revamping the Chrysler 180 and introducing a coupe was soon investigated at Whitley...

Enter the Chrysler 180 Styling

Projet 929

SIMCA were working on their own big car proposal (in parallel with Rootes in the UK's C Car). Chrysler pulled the plug on it, favouring the UK effort...

Enter the Simca Projet 929

Chrysler Centura

The Chrysler 180 was re-engineered for the Australian market...

Enter the Chrysler 180 Centura

Barreiros

The Chrysler 180 was also built and sold in Spain...

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Gallery

Assorted images of the Chrysler 180 through the years..

Enter the Chrysler 180 Gallery

 

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Rootes Group cars including Singer, Sunbeam, Hillman, Humber, SIMCA, Chrysler Europe, and more!