C180 / SIMCA 1610 Cars
Chrysler Europe's first attempt at a pan-European car was met with a lukewarm reception. The C Car concept was scuppered in the UK because it wore the wrong badge; equally so in France, where it was marketed as "An American in Paris"...
The Development Story
C Car styling proposals
SIMCA were working on their own big car proposal (in parallel with Rootes in the UK's C Car). Chrysler pulled the plug on it, favouring the UK effort...
Enter the Simca Projet 929
Rootes Group cars including Singer, Sunbeam, Hillman, Humber, SIMCA, Chrysler Europe, and more!